Technology trends for 2018

Technology has become a staple of modern health and wellbeing. Wearable devices measure our heartrates and chart the calories we’ve consumed and burned, while apps patiently remind us of our next doctor’s appointment and even send scathing notifications when we neglect our squat routine.

Despite this, specific aspects of women’s health have been underserved by tech – until now. More and more entrepreneurs are launching intelligent products which innovate the way women address contraception, periods, maternity, fertility, sexual health and more – creating a new sector known as femtech.

The earliest glimmers of femtech were seen in 2013; among the first to appear were US-based Glow, an app that tracks fertility and offers community discussions on pregnancy and parenting, and Denmark-founded Clue, which tracks users’ menstrual cycles and whose founder, Ida Tin, is said to have coined the term “femtech”.

Since then, the global start-up landscape has seen an influx of apps and products designed to make women’s lives that little bit more streamlined by plotting out periods, delivering products such as tampons and condoms directly to their doors (start-up L.